By: Aisha Danna
Ever wondered that why is it that the search engine produces the desired results only when one uses a particular word or phrase. This is called the keyword or the keyphrase and search engine optimization (SEO) services are completely focussed around this magical word.
The importance of the right word can be gauged from the fact that only a particular word or a phrase brings out the desired results for the user. Even using synonyms of a particular word does not yield the kind of results that are displayed on a using a specific word or phrase. The importance of the keyword(s) for the Internet surfer is known to all, but the importance that it has for people involved in e-commerce and wanting to popularise their website on the Search Engine Result Page (SERP) is unfathomable for a layman.
Search engines use these key words and phrases to scan for websites and then rank them according to their relevance to the word. Hence, it becomes imperative for everyone involved in Internet marketing, niche marketing and online promotion to undertake 'keyword research' with the assistance of SEO services providers. Extensive research is undertaken by the team of optimizers and others who are a part of the search engine optimization services to figure out the right word that can bring the website on the top.
These days, search engine optimization service providers use a number of advanced tools to track down appropriate keywords like Wordtracker and Keyword Discovery. They not only help in finding the right keywords, but also determines the popularity or commonness factor, thereby helping website owners to ascertain the degree of competition. One of the major aspects to be kept in mind while deciding upon the keyword is that it must not be too generic, because if it is already so common, then it will bring up numerous websites, which will only increase competition and affect placement on the SERP.
Determination of the appropriate keywords with the help of SEO Services can work wonders for people involved in Internet marketing. A website's success depends upon the traffic diverted towards it from search engines and to attain a prominent position on the SERP, use of the apt keyword or phrase is necessary.
Search Engine Marketing has risen on popularity charts phenomenally. Casting a spell over Search Engines, this activity/practise aims to popularise a product/service/website over the Search Engines, which are searched by over 90% of Internet users who are looking for information on various subjects.
The implications of ‘to-be-listed on the first few pages’ of these search engines is fundamental to all websites competing in a genre` or industry because, 85-95% of over all web traffic is harnessed through marketing done on search engines. And hence with the direct impact of effective marketing done on popular platforms such as these, one can easily comprehend how weighty an issue is this
Search Engine Marketing expert’s state that the conventional myths that surround the entire process of Web Marketing have carved out two dimensions of promotional activities on Search Engines.
Search Engine Optimisation being one dimension of this Keyword related marketing the second is almost like an online auction of Search Engine spaces through bidding of keywords – termed as Pay for Placement/ Adwords / PPC.
While SEO and PPC coexist as two alternative marketing practices, the permutation combination of the two in a measured proportion often results in aggressive effective marketing campaigns.
When Search Engine Optimization works at optimising a site’s elements to comprehend well, with the search engine’s quality parameters and naturally provide good ranking to these websites, it ends up giving lasting results (with constant maintenance) and are time consuming practices.
Where as in the never-ending race to online supremacy, when competitors need to outbid each other and secure higher ranks on particular keywords Pay for Placement/ Paid advertising brings instant boost to positions.
Not only is this fairly easy to manage but gives an instant result which contrary to popular belief is suitable for even small time business which keeps of from Paid advertising because of the price involved. Although if looked closely, with the kind of response paid ads. get, they easily can recover the money invested.
To steer clear of the heavy competition online and stand-out from the rest of the crowd, one need s to deploy strategise campaigns with the correct proportion of both dimensions of search engine marketing to delve into a perspective which is integrated , comprehensive and renders effective Online Marketing Solutions.
The importance of the right word can be gauged from the fact that only a particular word or a phrase brings out the desired results for the user. Even using synonyms of a particular word does not yield the kind of results that are displayed on a using a specific word or phrase. The importance of the keyword(s) for the Internet surfer is known to all, but the importance that it has for people involved in e-commerce and wanting to popularise their website on the Search Engine Result Page (SERP) is unfathomable for a layman.
Search engines use these key words and phrases to scan for websites and then rank them according to their relevance to the word. Hence, it becomes imperative for everyone involved in Internet marketing, niche marketing and online promotion to undertake 'keyword research' with the assistance of SEO services providers. Extensive research is undertaken by the team of optimizers and others who are a part of the search engine optimization services to figure out the right word that can bring the website on the top.
These days, search engine optimization service providers use a number of advanced tools to track down appropriate keywords like Wordtracker and Keyword Discovery. They not only help in finding the right keywords, but also determines the popularity or commonness factor, thereby helping website owners to ascertain the degree of competition. One of the major aspects to be kept in mind while deciding upon the keyword is that it must not be too generic, because if it is already so common, then it will bring up numerous websites, which will only increase competition and affect placement on the SERP.
Determination of the appropriate keywords with the help of SEO Services can work wonders for people involved in Internet marketing. A website's success depends upon the traffic diverted towards it from search engines and to attain a prominent position on the SERP, use of the apt keyword or phrase is necessary.
Search Engine Marketing: A Uni-dimension Or Multi-dimension Practice?
By: Aisha Danna
Search Engine Marketing has risen on popularity charts phenomenally. Casting a spell over Search Engines, this activity/practise aims to popularise a product/service/website over the Search Engines, which are searched by over 90% of Internet users who are looking for information on various subjects.
The implications of ‘to-be-listed on the first few pages’ of these search engines is fundamental to all websites competing in a genre` or industry because, 85-95% of over all web traffic is harnessed through marketing done on search engines. And hence with the direct impact of effective marketing done on popular platforms such as these, one can easily comprehend how weighty an issue is this
Search Engine Marketing expert’s state that the conventional myths that surround the entire process of Web Marketing have carved out two dimensions of promotional activities on Search Engines.
Search Engine Optimisation being one dimension of this Keyword related marketing the second is almost like an online auction of Search Engine spaces through bidding of keywords – termed as Pay for Placement/ Adwords / PPC.
While SEO and PPC coexist as two alternative marketing practices, the permutation combination of the two in a measured proportion often results in aggressive effective marketing campaigns.
When Search Engine Optimization works at optimising a site’s elements to comprehend well, with the search engine’s quality parameters and naturally provide good ranking to these websites, it ends up giving lasting results (with constant maintenance) and are time consuming practices.
Where as in the never-ending race to online supremacy, when competitors need to outbid each other and secure higher ranks on particular keywords Pay for Placement/ Paid advertising brings instant boost to positions.
Not only is this fairly easy to manage but gives an instant result which contrary to popular belief is suitable for even small time business which keeps of from Paid advertising because of the price involved. Although if looked closely, with the kind of response paid ads. get, they easily can recover the money invested.
To steer clear of the heavy competition online and stand-out from the rest of the crowd, one need s to deploy strategise campaigns with the correct proportion of both dimensions of search engine marketing to delve into a perspective which is integrated , comprehensive and renders effective Online Marketing Solutions.
Author Resource:Search Engine Marketinghas emerged as a ground breaking phenomenon Online. Addressing international audiences at one time it aims to optimize sites and build on their popularity
Aisha Danna is a web researcher with years of experience into the domain of Search Engine Optimisation. Having worked aggressively in SEO, specialising in various Organic and In-organic Promotion tactics.
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