By: Aisha Danna
Linking baiting/building can best be defined as the Circle of trust. This analogy perhaps explains the whole and soul of the linking act to lure search engine grades by all websites.
Popularly link building is considered an external factor that acts as a catalyst to the number game. The more the number of links the better! But it is for the more astute to believe that link building can not be considered as that simple an activity.
Though finding consent on a matter of algorithmic/ binary trust can certainly be as complicated as it sounds, it fairly and largely depends from one site to the other. As what works best for A probably would not work that well for B.
Link building is a very important factor and practice of off page promotion that leaves a direct impact on the SERP & page rankings of any website. As simple as it is, the better/ popular your site is, more the number of people there will be, to want to link with you.
Hence indirectly how search engines comprehend link exchange is a certificate of trust that you earn with the number of incoming links that you may receive.
Besides direct link exchanging and bidding, online submissions like directories, articles, tutorials have links that divert the traffic of online directories etc. to the desired websites.
This activity of link exchanging can either be one way, two way or here way. But what Google appreciates best are incoming links which are natural as incoming links to a site act as a proof/ certificate of appreciation from other sites to a particular site and based on that gives it priority over others.
http://www.epurplemedia.co.uk/search-engine-marketing/search-engine-optimisation.html"
Popularly link building is considered an external factor that acts as a catalyst to the number game. The more the number of links the better! But it is for the more astute to believe that link building can not be considered as that simple an activity.
Though finding consent on a matter of algorithmic/ binary trust can certainly be as complicated as it sounds, it fairly and largely depends from one site to the other. As what works best for A probably would not work that well for B.
Link building is a very important factor and practice of off page promotion that leaves a direct impact on the SERP & page rankings of any website. As simple as it is, the better/ popular your site is, more the number of people there will be, to want to link with you.
Hence indirectly how search engines comprehend link exchange is a certificate of trust that you earn with the number of incoming links that you may receive.
Besides direct link exchanging and bidding, online submissions like directories, articles, tutorials have links that divert the traffic of online directories etc. to the desired websites.
This activity of link exchanging can either be one way, two way or here way. But what Google appreciates best are incoming links which are natural as incoming links to a site act as a proof/ certificate of appreciation from other sites to a particular site and based on that gives it priority over others.
The Benefits Of Link Building Services
By: Aisha Danna
The most significant aspect of the off-page search engine optimization process, link building is a determinant of the popularity of your site. For search engines, back links or links pointing to your website indicate that you are 'hot' in the online marketplace. The irony lies in the fact that this technique is not widely considered a part of SEO. It is rather held in isolation and not many know of its benefits. However, the following points will clarify any doubts held in this regard:
i) Page Rank – Used mainly in Google's search engine, this term defines the ranking (from 1 to 10) of a web page, calculated on the basis of a predetermined formula. This ranking is highly dependant on your linking programme. The more your back links, the higher your Page Rank.
ii) Traffic generation – When websites point links to your site, they automatically divert their users to you. This leads to an increase in your volume of traffic, and may also lead to a marked improvement in your sales figures.
iii) Better indexing – Many times, websites have a very complex structure, wherein pages are kept deep inside various sections. These pages, though not easily reachable for a user or search engine, can be comfortably indexed using an appropriate link building campaign. Pages that may take months together to get indexed naturally on a search engine database can actually be scrolled in a few weeks in this process. Also, the search engine may get through the other pages of your website that are linked to these hitherto 'inaccessible' internal pages.
iv) Dynamic pages – Most search engines find it difficult to index dynamic pages, because their content change almost everyday. With the help of links pointing to such pages, these engines can actually go through them despite their constant alterations.
v) Anchor text – It is the text placed within a hyper link on your web page. Proper link exchange can pep up your site's anchor text optimization, a great support in the process of SEO.
vi) Getting past competitors – Link building services help you stand out amidst competitors. This is because incoming links not only determine your popularity, but also get you higher rankings on SERPs – the primary objective of your search engine marketing campaign.
Exchanging links with other websites can prove to be highly advantageous. The sooner you realise this, the better it will be for your online business.
i) Page Rank – Used mainly in Google's search engine, this term defines the ranking (from 1 to 10) of a web page, calculated on the basis of a predetermined formula. This ranking is highly dependant on your linking programme. The more your back links, the higher your Page Rank.
ii) Traffic generation – When websites point links to your site, they automatically divert their users to you. This leads to an increase in your volume of traffic, and may also lead to a marked improvement in your sales figures.
iii) Better indexing – Many times, websites have a very complex structure, wherein pages are kept deep inside various sections. These pages, though not easily reachable for a user or search engine, can be comfortably indexed using an appropriate link building campaign. Pages that may take months together to get indexed naturally on a search engine database can actually be scrolled in a few weeks in this process. Also, the search engine may get through the other pages of your website that are linked to these hitherto 'inaccessible' internal pages.
iv) Dynamic pages – Most search engines find it difficult to index dynamic pages, because their content change almost everyday. With the help of links pointing to such pages, these engines can actually go through them despite their constant alterations.
v) Anchor text – It is the text placed within a hyper link on your web page. Proper link exchange can pep up your site's anchor text optimization, a great support in the process of SEO.
vi) Getting past competitors – Link building services help you stand out amidst competitors. This is because incoming links not only determine your popularity, but also get you higher rankings on SERPs – the primary objective of your search engine marketing campaign.
Exchanging links with other websites can prove to be highly advantageous. The sooner you realise this, the better it will be for your online business.
Author Resource:Author is a SEO Expert and offering various Link building and SEO services in UK. We offer a variety of Online Marketing Services, that will help your websites rank at an enviable position & will enable you to fight online competition successfully.
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